To be fair, Isaiah Mustafa had a career before his shirtless spruiking of the virtues of a certain body wash vaulted him into the 900-second pantheon. He was in the NFL. And he may be able to finagle an acting career from his TV spots. But for most people, he'll always be that man your man could smell like, on a horse.
For connecting more than half a billion people and mapping the social relations among them, for creating a new system of exchanging information and for changing how we live our lives, Mark Elliot Zuckerberg is TIME's 2010 Person of the Year